EAA Topic Spoke

CEPCC Explained — CEA Code of Conduct

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The core principles

PrincipleWhat it means in practice
Integrity & honestyAct truthfully; don't misrepresent property facts or client positions
CompetencePractise within your skill / training; refer out matters beyond your competence
ConfidentialityKeep client info private; don't disclose to other party or third parties without consent
DiligenceRespond promptly; chase essential approvals; don't delay client's transactions
Material facts disclosureDisclose known defects, encumbrances, your interests, third-party fees
Conflict of interestAvoid acting for both sides without informed written consent; declare related-party interest
Dispute handlingTake complaints seriously; refer to EA's complaints process; cooperate with CEA inquiries
Lawful advertisingIdentify EA + RES; truthful claims; comply with ASAS; no bait ads
Document retentionMaintain records for 5 years (PMLPFTF) or as CEA prescribes
PMLPFTF complianceCDD on clients; STR if suspicious; tipping-off prohibited

Disclosure of material facts

The duty to disclose material facts is one of the most-tested CEPCC principles in both real practice and the RES exam. Material facts include:

  • Physical defects of the property known to the RES (leaks, structural issues, infestations)
  • Adverse history (suicide / unnatural death within recent years, if known)
  • Pending en-bloc, conservation status, planning restrictions, illegal alterations
  • The RES's or EA's personal interest in the property
  • Commissions or referrals received from third parties
  • Conflicting representation (RES acting for both buyer and seller)
  • Outstanding tax / fees owed by the seller on the property

Failure to disclose a known material fact is a CEPCC breach and may also expose the RES to civil liability for misrepresentation or negligence.

Avoiding conflicts of interest

The CEPCC requires RES to actively avoid conflicts. Common scenarios:

  • Dual representation — acting for both buyer and seller. Requires explicit, written informed consent from both parties.
  • Self-interest transaction — buying a property listed with your EA. Must disclose to seller; ideally arms-length and supervised.
  • Family / related party — recommending a property where you or family have an interest; required disclosure.
  • Secret commissions — receiving payment from a lender, lawyer, or developer beyond what you disclosed to client. Always prohibited.
  • Co-broke disputes — engaging another RES to share commission without proper agreement.

Advertising and marketing

CEPCC sets standards for property advertising:

  • Identify the EA name and licence number; identify the RES name and registration number.
  • All material claims (price, size, view, etc.) must be accurate and verifiable.
  • No bait advertising — i.e. listing properties not actually for sale to lure enquiries.
  • Comply with the ASAS Code (truthful, legal, honest, decent).
  • Online listings (PropertyGuru, 99.co, etc.) must include same identification info.
  • Photographs must accurately represent the property — not from other units, not heavily altered.

PMLPFTF — anti-money-laundering

The Prevention of Money Laundering and Prevention of Financing of Terrorism (PMLPFTF) regime requires every RES to:

  • Carry out Customer Due Diligence (CDD) on every client — verify identity, residence, source of funds.
  • Conduct Enhanced Due Diligence (EDD) for high-risk clients (e.g. PEPs, jurisdictions on FATF watchlist).
  • File Suspicious Transaction Reports (STR) to the Suspicious Transaction Reporting Office (STRO) when suspicious activity is detected.
  • Not tip off the client about an STR being filed.
  • Maintain records for at least 5 years.

Related guides

Frequently asked questions

What is CEPCC?

CEPCC is the CEA Prescribed Code of Ethics and Professional Client Care — the legally binding code of conduct for all licensed Estate Agencies (EA) and registered Real Estate Salespersons (RES) in Singapore. Prescribed under the Estate Agents Act 2010. Breach of CEPCC is the most common ground for disciplinary action against an RES.

What are the main principles of CEPCC?

Integrity and honesty in dealings; competence; confidentiality; client care including diligent service and clear communication; disclosure of material facts; avoidance of conflicts of interest; fair dispute handling; lawful advertising; document retention; anti-money-laundering and counter-terrorism financing (PMLPFTF) compliance.

What must an RES disclose to clients?

All material facts known to the RES, including: defects in the property the RES is aware of; the seller's instructions to disclose nothing where the RES knows otherwise; any financial interest the RES or EA has in the property; commissions or referral fees from third parties; whether the property is subject to ongoing legal action, en-bloc proceedings, or other encumbrances. Non-disclosure is a serious breach.

What is a conflict of interest under CEPCC?

Acting for both buyer and seller in the same transaction without explicit written informed consent from both. Receiving secret commissions or kickbacks from third parties (e.g. lenders, lawyers). Buying a property listed with your EA for yourself, family, or related parties without disclosure. Recommending a service provider in which the RES has a financial interest without disclosure.

What are the advertising rules under CEPCC?

All advertisements must: identify the licensed EA and RES (name and registration number); be truthful and not misleading; not contain false or unverified claims about the property; comply with the Advertising Standards Authority of Singapore (ASAS) Code; not engage in 'bait advertising' (advertising properties not for sale). Online listings must include the same information. Co-broke advertising (multiple agents listing same property) must follow specific CEA guidelines.